Sunday, January 4, 2015

The FineZt

The other day, when I opened my Internet browser, I was greeted by my usual homepage. For some reason, I didn't click straight through but actually took a second to read it --- that is when it occurred to me that a full decade it passed since I closed the business that the webpage was for, in December 2004 I closed Unicorn Software Limited. So many years have passed since I hung up my computer keyboard and stopped being a software marketer. Unicorn was not run the business as a full-time venture, although it is high point it did have very impressive sales,  It was something I did because I enjoyed the challenge of programming and I like the idea that people were using and enjoying something I had created.
This is the company biography I sent out to publishers and potential marketing partners (forgive the grammar):
In 1985, Unicorn Software Limited was founded in Guam.   The founder was an avid computer enthusiast and was majoring in Management Information Systems with the University of Maryland at the time.  In addition, he was serving with the U.S. Air Force and was continually being called upon to write custom applications and solve problems with computer systems.  Additionally,  many businesses on the island made use of his services as a  technical expert .
It was by chance that he received several disks of Shareware along with a order of bulk floppy disks.  That changed the direction of his focus, from custom applications for the Air Force and local businesses, to more generalized programs for the public.  In January 1986, Unicorn released its first two programs into the Shareware market:  Forward2 and PrePrint.
Both of the programs solved problems he had experienced and needed computer help to solve.  The first registration check came 6 months later, and by that time Unicorn had released four more programs as Shareware:  VideoMaster, CassetteMaster, DayMaster and AlbumMaster.  They now have over 20 programs being distributed by the Shareware method.
After graduating from the University of Maryland, with honours, he went on to teach Computer Science for Central Texas College, Guam Campus, and then later at IVY Tech in Indiana.  At least one class of every course was devoted to what Shareware was and the advantages of it.  He left the Air Force after completion of his enlistment in 1988, but continues to serve in the Air Force Reserve
From the very beginning Unicorn Software Limited's philosophy  has been simple:  Build a program that is useful, make it easy for any level of computer user to use , and make the fineZt of its kind.  For over 7 years they have done that and more! 
In addition to creating the best programs available, they have provided the best customer service in the  software industry.  Unicorn constantly listens to user's suggestions and, most importantly,  implements them.  According to the Founder, "We consider the user vital to the outcome of every project and the reason that we exist".  Unicorn Software Limited is also a member of the Association of Shareware Professionals (ASP).
All of  Unicorn's programs are being upgraded continually, taking into account inputs from users and the status of computer hardware.  Within the past two years most of Unicorn’s programs have been reintroduced in Windows versions. 
In addition to the above listed programs, Unicorn has home applications like OMNIMeal, SoundZ and CDMaster; business applications that include PostCardMaster and CompUser; utilities like DiZk4D and OMNIDiZk; two creativity products for writing, OMNIDay and WordZ; multimedia programs ; and educational  systems like Zpeller and LessonPlanZ. The variety has a lot to do with users suggestions for future programs, and the needs the author sees.  "If a program does not exist for a need I  have, or the ones that exist can not handle what I need done, it is created".
Unicorn Software programs have enjoyed critical, as well as, commercial success with glowing reviews being published in  The Little Laptop Book,; Shareware Update, PCM, CompuServe, and  Shareware magazines; the national  column Shareware.; and many on-line publications. In 1995 Unicorn’s SoundZ  program was selected for the coveted Best Home and Hobby Program by the Shareware Industry Awards Foundation.   Users who have no limits on their resources have also chosen to use Unicorn's programs among those:  EMI Music, Walt Disney World, Mike Callahan (AKA Dr. File Finder),  Robert Fulgham, Tom Clancy, radio and TV stations in 5 countries,  clubs like the Lions and  Masons , and  hundreds of small businesses. from all over the world.    In addition to that 1000's of  home users on all 5 continents have chosen a Unicorn Software program as their solution.
With that kind of vision, dedication and philosophy, it is easy to see why Unicorn Software will be around for a long time to come.
So, for 18 years Unicorn Software Limited existed and when I shuttered it in Germany, some 11,769 kilometers from its origin,   I still take great pride in knowing that it had produced the fineZt software of its kind.  It was sad to close it, but the market had changed and less time was available to work on those types of projects and keep them current. I do wonder what happened to my contemporaries from that period who along with me developed the software to the personal computer into the home computer.


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