Monday, October 16, 2017

Never Judge a Book by Its Cover...Judge the Cover by the Book

On 9 September 2017 when I released my latest book, From Within the Firebird's Nest, I braced myself. I have often said that writing a book is a solitary occupation, but the hours and days between the release of a book and the first real feedback are among the loneliest times. Honestly, you begin to rethink everything that you did in the storyline – – all of the dialogue – – and all of the characters. You have to come to the point where you can set all that aside, take a deep breath and just wait for the feedback. I am happy to say that most of the feedback thus far has been very positive to include several five-star reviews on Amazon, Barnes & Noble, and Goodreads.

Along with feedback has come a variety of questions, one missive was a compliment on the book’s cover, I responded with gratitude and mentioned that I had designed it –. In fact, I not only designed this book cover but have designed the covers for all of my books and plan on continuing to do so.

Whenever I tell someone that I am a novelist, I am often asked about my process. I do not see what I do as a process, but it does consist of many parts that I tend to do over and over again – – one of those parts is designing the book cover which I do fairly early on. Since my design for From Within the Firebird's Nest is still clear in my mind, I thought I would tell you about it. To me, the cover design is a graphic representation of the main parts or elements of the story and meant to be an abstract of where I plan on taking the reader. For this book, I wanted to include elements of coding, numbers stations, espionage, and of the myth of the Firebird.

At first, I was going to make the background a collection of numbers and letters used in the book as a crypto code. However, after a bit of consideration, I thought using an actual KGB one-time sheet would be a better representation. It is a piece of history that was functional during the Cold War and represents the code part of the book very well.  What you see in on the cover is an authentic KGB one-time sheet.

The next element I chose was the Slavic Firebird. Due to the name of the secret project in the book, the Crimson Firebird Initiative, I needed a Firebird that was also red. Shutterstock is an excellent resource for various artwork, and I licensed two Firebirds from the site that I thought worked very well. Eventually, I decided between them and used that one for the cover of the book.

The third element that I wanted for the book was the KGB badge. I wanted a representation of the badge in use during the period when the CFI would've been developed and thanks to the Internet I was able to find one.

I took these three elements and placed in a pleasing layout that also allowed me to include the book title and author name.  The only real essential element from the story not represented was the numbers station. However, I realized I also had a back cover.

The back cover only contains one element -- the tuning dial of a radio that included the city names of the stations. Obtaining this graphic was less involved and only required me to take a picture of the tuning dial of a Blaupunkt stereo console that I inherited which matched the one that I used in the story. Now, the significant elements of the story were all included.

CreateSpace was handling the printing of the paperback copy of my book, and one of their services was cover design. Since I already had a design in mind and created, I presented this to their team and told them the extra style factors I wanted to be included but was unable to produce myself.  Among the factors were stencil-style lettering and a more sinister coloration and presentation of the graphics on the cover. I was more than pleased with the cover design that they put together. I also found their explanation for their creative concept to be interesting as well:

For your cover design we have used the provided cover images whilst also following your inputs made within the design profile and also using your cover mock-up as guidance. We have used additional stock imagery to add more of a grungy and distressed feel to your cover images - almost as if they are rusting away upon the cover itself. We have done this as we understand your book is under the thriller category, and you also mention with referenced covers that this is a style you’d like to use. We have also used more gritty styles over the rising firebird. We have used the radio image at the top of the back cover, blending it into the background style so it doesn’t appear too stuck on. We have used your cover references as inspiration for typography, choosing a stencil style font which we have replaced in colours sampled from the Firebird - this brings great cohesion to the cover composition. We have also altered some of the illustration so it intertwines with the typography, as opposed to the typography covering the beautiful details.

Now you know how the cover design came to be...I sincerely would not have any problem with this book being judged based on its cover because I like the final cover and think it is an excellent representation of the story presented on the pages within that cover.


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